Aqualisa Quartz Case

Aqualisa ? Case AnalysisI. BackgroundIn May 2001, Aqualisa launched the lechatelierite exhibitioner down stall, a significant induction in shower design and performance. harmonize to Harry Rawlinson, managing theater director of Aqualisa, the watch glass shower was ?leaps and bound? above other U.K. showers in terms of weewee rack, ease of introduceation, use, and design. Unlike standard shower installations that took two long time and required major bathroom excavation, the quartz glass line could be installed in half a day with little to no damage to the bathroom interior décor. In addition, the Quartz was ideal for families and the elderly because it operated using a one tinge control that flashed red until the desired temperature was reached. Hence, with Quartz technology, temperature control was automatic. As a takings of extensive commercialize research that took 3 years and cost the company ?5.8 meg in harvest development, a radically different chassis of shower was produced to go across the needs of the consumer. The consumer cute a shower that looked great, renounceed good pressure at stable temperatures, was easy to use, and didn?t cashier down. Plumbers wanted a shower that was easy to install that would not break down or require usage service. Aqualisa was able to deliver a solution that met consumer needs as a result of a breakthrough idea to set the mechanism that mixes the body of water remotely.

Overall benefits of the Quartz shower were and so significant. Plumbers rantd that the Quartz was ? simply what they wanted!? because it was a ?push-fit-c onnect-you?re through with(p) product?, con! sumers utter the Quartz had a ?wow? portion and great aesthetics, and the 2001 tin can Expo awarded it the top prize. Despite the rave reviews and face-to-face efforts of the Aqualisa staff, some actual sales resulted upon the launch. Rawlinson was faced having to make up ones top dog whether or not to change the channel strategy, If you want to micturate a full essay, order it on our website: OrderCustomPaper.com

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