Wboy, Wgirl

Jeffrey A. Macias ID: 11227706 MKTG 506 Case 1: Wboy, Wgirl Problem Statement Luke Atkins is evaluating how to raise bills for unselfishness through the concept of creating calendar featuring both male mortal and female students in London Ontario. The main decision Luke is cladding is the feasibility of the calendar project itself. Assuming the project is feasible, the lower-ranking decision he must make relates to diverse aspects of the market jumble, which includes the go (distinctive competency), pricing, promotion and distribution strategies. Situational Analysis Qualitative (SWOT) StrengthsOpportunitiesWeaknessesThreats Atkins has mean entrepreneurial experience dating back to his high enkindle days this is a clear strength - high indigence and strong community comforts.The main value proposal could be that calendars with seductive pictures could offer a unique reaping and this feature with kind-heartedness could create a unique competitive e ase upoff for Atkins.With the value proposition being a calendar establish on sex Atkins return on investment is not clear. If he cannot secure models for free, he depart have to pay them, which will drive up operating costs.The value proposition of offering a seductive calendar could also be a weakness. Both in the community and it is possible that around charities mogul not want to be associated with a product that is merchandising sex. Financially, Atkins has been successful in the past with charitable calendars, which elevated $10,000.Utilizing station could generate more revenue from advertisers.A study weakness seems to be the lack of time, If Atkins wants to get the calendar break through by the start of the semester many another(prenominal) decisions need to be make readily such as securing models, format, and the charity Much of the marketing mix elements are still undecided. There are many different kinds of calendars available in London Ontario. If Atkins is onl y seek to downstairs his competition by $5! to $8, competition could comfortably baseball swing prices. Socially...If you want to get a full essay, ordering it on our website: OrderCustomPaper.com

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