Type of Mass Media

Type of down media crowd media argon media, which massnister be enforced to communicate and interact with a large number of audiences. Be it the pictorial substances of the early ages, or the broad(prenominal)-technology media that argon simple today, one thing that we any agree upon, is that jackpot media ar an inseparable part of our lives. Entertainment and media al focussings go hand in hand, that in addition to the cheer, mass media similarly remain to be an potent speciality for communication, dissemination of in stageation, semipublicise, marketing and in general, for expressing and sharing views, opinions and ideas.Mass media is a double-edged sword which nitty-gritty that there atomic number 18positive effect of the mediaas well asnegative twists of media. The mug media includes in the alto conveyherspapers, clips, brochures, refreshedsletters, books and even leaflets and pamphlets. optical media worry picture taking base overly be mentioned u nder this sub-head, since photography is an important mass media, which communicates via visual repre directations. Although, it is said that the electronic or new media induce re laid the sucker media, there exists a majority of audiences who prefer the print media for un worry communication purposes.Public speaking and event organizing can also be considered as a form of mass media. Apart from that, electronic media to legion(predicate) people, it is impossible to imagine a life with dis get by their telly sets, be it the workaday news dose or even the soap operas. This mass media includes idiot box and tuner. This category also includes electronic media like movies, CDs and DVDs as well as the new hottest electronic gadgets. While new-age media, with the advent of new technologies like net income, we argon now enjoying the benefits of high technology mass media, which is non exactly high-speed than the old-school mass media, save also has a widespread range.Mobile ph ones, computers and profits ar often referred to as the new-age media. lucre has opened up several new opportunities for mass communication which include e stake, websites, blogging, Internet , television and many separatewise mass media which be booming today. How does the modern mass media generate an influence on the society? at that placefore, we mustiness understand that mass media in statistics turn up that there ar few things which impact the human mind practic solelyy than than mass media. The advice of teachers, p arnts and relatives may f either on deaf ears, but the mass media holds us all spellboundAt this point, it becomes necessary to define this concept. It may be defined as any form of communication which is meted out to the people at large, done the dissimilar forms of communication. What modes of communication are we public lecture or so? Well there can be no nonoperational definition for the posts of mass communication as they are mixture m agnitude all the time. but any form of communication which is seen and understood by a large mass of people can be taken to mean mass communication or media channels. Mass media holds a large-hearted of mystique in the minds of the people.It is beca usage the communication is designed in much(prenominal) a guidance that it appeals to a larger demographic divide. The test of a true(p) mass communication marketing drive is to see if it gets the people talking. If it does, then not lone several(prenominal)(prenominal) does it mean that the advertising drive has been successful, but the presidential term in charge of the mass communication is also getting publicity by the word-of-mouth channel. PRINT MEDIA chump media includes many divergent ways in which an advertiser can reach a address congregation. Here are round of the several(predicate) types of print media.The modern advertising techniques make handling of many ways to convey messages to the consumers. Print medi a however, is one of the oldest forms of advertising methods. Print media also remains to be one of the most popular forms of advertising because it can reach a wider target audience. There are heterogeneous different types of print media, which help advertisers to target a ill-tempered segment of people. Heres a quick look at some of the various types of print media. Next, newspapers are the most popular forms of print media. The advertiser in this object lesson can adopt from a daily newspaper to a weekly tabloid.Different types of newspaper cater to various audiences and one can select the particular category accordingly. Advertisers then design press advertisements where in the size is trenchant as per the budget of the client. Content in newspapers provide slightly differ to that in magazines, tabloids and newsletters. These specialitys serve the purpose of showcasing advertisements, news or sport related culture to audiences. Newspapers are a cosmeawide medium, that construct been nearly far out back to Julius Caesars time, in the form of government bulletins.With the industrial revolution, newspaper were do possible to print and were employ as a means of communicating in the year 1814, which kick started news media. Country of Origin Year of take Name of Newspaper Germany 1609 Avisa France 1631 La Gazette (original name Gazette de France) Portugal, capital of Portugal 1645 A Gazeta Krakow, Poland 1661 Merkuriusz Polski Ordynaryjny Haarlem, The Netherlands 1656 Opregte Haarlemsche Courant England 1702 The Daily Courant Inception of Some Newspaper Publications WorldwideThis table traces some countries, with their first publications that started off the newspaper era. too that, magazines also offer advertisers an opport congruity to incorporate various new techniques and ideas. Magazines are one such form of print media that give a more(prenominal) specific target group to the client. The client can make a choice of the particular ma gazine as per the product. Morover, newsletters also form an important part of print media. These target a specific group of audience and give randomness on the product. Furthermore, brochures also give detailed selective cultivation more or less the product.These are in the main distributed at events or even at the main outlet when a consumer necessarily to read in detail approximately the product. Posters are forms of outdoorsy advertising. The message in a poster has to be brief and catchy as it targets a person on the move. Apart from these media, direct mail marketing, flyers, handbills or leaflets, banner advertising, billboard advertising, press releases are also various types of print media. RADIO wireless is a fascinating medium among the various mass communication media because of its special characteristics.It continues to be as relevant and potent as it was in the early long time despite the emergence of more glamorous media. It is a saying that in the first p hase of broadcast spanning three decades from the early twenties, piano tuner reigned alone or was the dominant player. Similarity, wireless is a scientific device that functions as an effective auditory pawn for communication. It also plays an important affair in nurture. It is not only informs, but also inspires human world for learning more and more.It is not only includes determine and virtues, but also creates attitudes, interests and appreciation of human life. It can cover a really wide area at the same time. Radio has immense values, particularly in a developing country like India where constraints of finance, efficient teachers, suitable equipment and appliances adversely affect educational planning and administration. Besides that, radio set receiver is to play a significant part in magnification as well as qualitative improvement of education. There are some in get atible areas in our country where expansion of education has approach difficulties.To a large n umber of affectionately disadvantaged children, education is uncomplete meaningful nor interesting. Radio served hugely the human instinct to know intimately events taking place around him and at distant lands. No coffin nail tales, but the radio brought news from across the oceans and from inland without distinction. A firm listener of radio news would get an impression as the self-colored world has shrunk a feeling which print media would never had thought in around 400 years before the wile of the radio. Besdies, the news expose regularly from different stations were followed by views and a much down in the mouth discussion mong experts to generate more interest in events from social and policy-making life. The announcements rough weather, and trains or flights schedule has been an added advantage to radio listeners. There has been a growing awareness about the inadequacy of the traditional or titular constitution of education not only for expansion, but also for up (a) the standards of education. The need for alternative mass-media is gradually felt along- with non-formal system of education. It is a enumerate of fact that radio is an important instrument to foster the sense of unity and integrity among the people.The cultural programmes, debates, talks, done broadcasts involve a strong craving among the people to know each and others culture and values. In order to leaven a sense of understanding and unity among people it is an inexpensive, but potential difference communication medium reaching all levels of people. So its role for theme/emotional integration and international understanding is praise-worthy. Entertainment is an important survey of human life. Radio is the most popular mass medium finished which leisure is carefully utilized finished song, drama and other cultural, programmes.It also provides information about various popular hobbies and leisure time activities. It gives pleasure and joy through various programme. As already mentioned, radio brought a unique entertainment opportunities to people, specially for those who could not feed the luxury of see places where entertainment was available only to the rich. With a radio set by their side, common people could also enjoy music and stayed aware about events as ordinary as a street robbery to change of governments and tug of war among political rivals to availability of commodities in the market.But it was the entertainment which do the radio popular on first instance. Very soon the entertainment started moving in other areas than music. Comedy shows, gossip consult and respond letters from listeners do people crazy about radio enjoyments. vocational information about production and consumption practices in industry and agriculture, use of manures and highbred seed, employment news are broadcast by Radio. Programmes regarding self-employment and talks by skilled people ensure better understanding among people for economical prosperity.Fu rthermore , radio opened gates of jobs never known before. To become a broadcaster with a radio station was considered to have a esteemed job in the early days of radio. It still is. The news-readers, copy writers, playwright for radio dramas, anchors for different discussion shows, musicians, recording engineers and a range of technological jobs came about so quickly that colleges and universities had to run degree programs to meet the fate of radio stations to employee staff in its various sections.Apart from the above matters radio also inculcates scientific temper among people, helps to enjoy the cultural activities and eradicates social superstitions and old-fashioned dogmas. The role of radio in shaping the society and providing information and education is significant. Educational broadcasting is also useful for improving education and for enrichment purposes. The radio marked a turning point, in the way information was conveyed or transferred, because it utilize sound to capture the attention of audiences.Being the first communications medium that could transfer or transmit live voices over long distances, radio was and still is one of the most effective medium. People forecasted and still depend upon it as a source of important news, and information. The importance and optimum use of radio as a mass media was nowhere more bare than in World warfare 1. Radio was used to send diplomatical messages when Germany appoint out the British had tapped its cables. It do itself a medium that audiences found as their connection to all that happened worldwide.If they ever knew that television and the Internet, would take the world by storm in this day and age, theyd be blown away by how were advancing, and still in the running to make it bigger and better. We cannot discard that radio itself is an exclusive medium of the sound. It is an aural or auditory medium, a medium of the ear. There are three major elements of a radio broadcast spoken-word, music and sound effects. They are all sounds carried on the lineage waves to the listener. T o be acceptable, all these sounds must be nice and expressive for the ears.They must be artistically integrated or obscure to provoke the imagination of the listener, otherwise, the intention of the broadcast would be defeated. Radio proven far more effective in mass communication as compared to the print media. The property of radio which did not require transportation of the message drew immense attention of common people and investors in the theatre of mass media. Once the radio technology was recognized as an effective means of communication, there was a race among companies and individuals to have their own radio facility. TELEVISIONTelevision is now playing a very important role in our lives. Television is not only a convenient source of entertainment, but also a comparative cheap one. Television go ons us in organise about current events. It allows us to follow the latest developments in comprehension and politics. It also offers an endless series of programs that are both instructive and entertaining. galore(postnominal) television programs introduce people to things they never thought of before and have never heard of before. Television series have done a great job in popularizing many literary masterpieces.Besides, television has been good company to those who do not work, like housewives and lonely old people. The progression of television has come a long way from black and clean-living and color TV to plasma and LCD TVs. The advent of this ever-changing medium started in the late 1930s, for entertainment and news purposes initially. Now, we have advertising, that has been incorporated into entertainment and news, to give viewers a chance to avail from products/services. Theres also a new way of accessing the Internet, by using a Web TV that is strung-out up instead of a PC, to browse information, and watch streaming videos on large LCD screens.After pr oduction of the TV program, a news channel has to make it available to the market, for those who are interested in viewing it. These programs can be talk shows, cooking shows, serials, movies and so on. There are devil ways that is done. First/OriginalRun Once a program is completed by the producer, of all multiple or a single episode/s, he/she then penurys a net profit or station to view it to audiences. These networks/TV stations already pay for the production themselves, or license a producer to do it instead before it is viewed to the people.Broadcast Syndication This is when secondary runs of a program, which go beyond its original first issue run, is again broadcast in other countries/locally and isnt necessarily managed by the producer. In this case other TV stations, individuals or companies involve themselves in selling the product to available markets that they are allowed to showcase it to, usually under contract basis in some cases from the copyright holders/producer s. With television people are still let go to enjoy other civilized pleasures, or even more.There are a considerable variety of programs on television. The viewer is always free to choose whatever he wants to see. Furthermore, television provides enormous possibilities for education, like school programs via grummet television as well as special broadcasts for those in a TV University or Open University. It also offers specialized subjects like diction teaching, sewing, cooking, painting, cosmetics. Television does the job of education in the broadest sense. Instructive programs achieve their tendency through entertaining the viewers.Moreover, television provides an outlet for creative talents and people all around the world are no longer distant and stranded from each other. It brings most distant countries and the strangest customs right into your living room. Compared with radio, everything on television is more lifelike, vivid, and real. Television may be a springy factor i n holding a family together. Especially where there are economic problems that cause the husband and wife to be at a breaking point. There is no denying that television keeps people informed about the government and its programs .It also keeps people informed news and weather too. In addition , it ask people to be aware of certain disasters like floods, winds. In the case of serious problems television tells people what to do. Therefore, people can be taught about safety through television. On the other hand, television is an audio-visual and sophisticated scientific device. It telecasts programmes from far and wide areas of the country and abroad. It has an important role to play for entertainment and education of people all over the world. milieu pollution and ecological imbalances have challenged the life on the earth in modern times.Rapid population growth, urbanization problem of drain, huge stock of garbage, deforestation, evacuation of sarcastic gases from industry and auto mobiles are some of the reason of environment pollution. requirement of clear environment for health and hygiene, needy of sanitation information about birth control devices are to be taught to mass through different programme. General awareness about the environment and its problems are raised through TV programmes. Socio-Political and Cultural achievement of the country described through different programmes to foster the sense of brotherhood among the people of different caste, creed and sex.Changing social systems, cultural and political issues are also brought for discussion and debate and array on cultural exchange and political reviews are necessary for economy of cultural values. Televisions another function is to provide entertainment to people through the programmes like Cinema, Serial, and Sports. Its role as an important communication medium is famed for promoting national unity, developing economy and refining socio-cultural life of people. Its great percentage to humanity is education through different programmes.In short, we can never tegument from the truth that television is very significant in our lives these days. It is very heavy to imagine life without TV. It brings us together with some other cultures in other countries. It offers unending entertainment scenes and important information about life. It will still remain as a great medium of information that will still affect the peoples lives in the future generations. Internet Internet technology has paved the way to revolutionize all that we thought was either hidden or inaccessible.From the different types of media, the history of the Internet can be termed to be, by far, mans greatest innovation story. The Internet has made it possible to reach others worldwide, nationally and locally to send emails and be a part of chat rooms and conferences blogging with discussion boards, opinion polls and forums webcam viewing global office using Google Earth , sending and receiving images and files, downloading from the Internet through websites, signing up to a social networking websites, radio stations with live streaming , video streaming and lots more.It has stomped out conventional norms, with every teenager, adult and senior owning either a laptop or PC today. News can also be viewed via satellite with reporters covering events on site and sending it via the Internet to broadcasting news networks. Its an amalgamation of uses, that is above all user-friendly and hi-tech. development radio waves and frequency, not to mention satellite transmissions we are able to access a whole new domain when it comes down to getting what we want and need within minutes.The Internet revolution has made it easier for people to get in touch, fuel bloodline, make profits, shop and access free information from any Internet access enabled device. It is truly a technology that speaks for itself. The net income is a medium with which we can view information from anywhere in the wo rld. Documents from the World Wide Web and various other services such as instant chat, email are available through the net profit. nigh of the time, everyone thinks that the internet and the W3 are the same, however this is not true. The internet is a network of cables, which allow users to access information of various sorts.The data is transmitted through the Internet Protocol, which is known as the IP. Each computer will have a separate identity when it comes to the use of the internet. Though the internet was available, it only became a household word in the year 1996. But at the beginning, the use of the internet was very expensive. Most of the users went to public centers to use the internet for a high price per hour. As the use became more popular, there was an increase in the speed of the internet and also decrease in cost. Networks were planned, and looking at the money, many service providers entered the market.They made it very open for all users, and the use of the internet became very cheap. Everyone at home could afford to get a connection, and now most users will have unfathomable access as well. This has made it possible for many people to benefit. Those who are unable to go out may get opportunities to work from home. confused other doors have been opened to the average human, and everyone has taken advantage of the creation. more or less every individual uses the internet where it is available, irrespective of age groups. This medium caters to the needs for all age groups. The internet has made a lot of activities very easy.The medium is used for more or less all purposes, even with important issues such as education and government organizations. It has come a long way from the use with only scientific organizations and institutes etc. There was a phenomenal growth in the years 1996 and 1997. The growth for the internet has been at around hundred percent per year. Majority of the users use the English language for the internet, as co mputer development happened in the States in all stages. There are other languages as well, such as French, German, Chinese and Arabic. Internet has also made life easy because we can view through various means.The internet has been improved through time it took many years of improving to become what people know it today. The internet has affected peoples lives in different ways, but unfortunately some people use this easy and fast technology to do unacceptable things. Internet helps individuals in communications because it is fast and effective. And thats why organizations started to use this technology to provide information about their activities and open the door for easy and fast communications with individuals. However, it is not be that all changes in values caused by the internet are negative.People must think about what positive changes that internet could make. The Internet real embodies high and strong values from which it derives an almost irresistible strength. These include physical values such as speed, timeliness, efficiency and productivity. The government uses the internet in something called the E-government. The E-government is a general term describing the use of technologies to facilitate the operation of government and the expenditure of government information and services. By using the E-government, people can reach the government more easily and quickly.It also can be used to provide information for citizens citizens are able to read information in the time and place they want. If a citizen wants to send an application or a document for a certain purpose, he can do it easily and quickly with the E-government technologies (E-government). Despite all the negativities of the internet, the benefits of using it are much greater than the harms. The society was affected by internet, and internet will keep affecting society and its values always. Maybe one day all the society activities will be managed by the internet. TELEGRAPHA telecommu nicate is any system that transmits encoded information by signal across a distance. Although it is associated with sending messages via an electrical current, the word wirey was coined to describe an optical system of sending coded messages. From its invention until the telephone became a viable system, the electrify was the standard means of communicating both between and within metropolitan areas in both europiumand the linked States. Telegrams and telexes used telegraphyyy but are rapidly being replaced by facsimile (fax) transmissions through telephone lines.Satellitetransmission and high-frequency radio bands are used for international telegraphy. The telegraph was the result of a slew of inventions from all over the world. Many are unaware of the fact that the telegraph actually preceded the railroad in forging extra local and interregional links. The reason for this was that the telegraph was used primarily for business reasons. Prior to the creation and distribution of the telegraph, America experienced a business revolution. As the business demand grew, there was a drift towards a natural monopoly of the telegraph industry.This monopoly allowed the major telegraph firms to increase the prices of the telegraph which undoubtedly prevented many people in society from using this invention for private and personal reasons. In fact, the public could not afford to pay the high costs but telegraph companies knew business firms could, so they did not use the telegraph as a means of communication. In America, the telegraph was only able to gain popularity because of the demand placed on it by business firms. It wasnt until the invention of the telephone that the public began to truly utilize such a communicating device.As we know, the electric telegraph was one of the first telecommunications technologies of the industrial age. Its immediate predecessors were homing pigeons, visual networks, the crib Express, and railroads. By transmitting information qui ckly over long distances, the telegraph facilitated the growth in the railroads, consolidated financial and commodity markets, and reduced information costs within and between firms. This entry focuses on the industrial organization of the telegraph industry from its inception through its demise and the industrys impact on the American economy.The telegraph was similar to many other inventions of the nineteenth century. It replaced an brisk technology, dramatically reduced costs, was monopolized by a single firm, and ultimately was displaced by a newer technology. It is nearly impossible to determine the full extent to which the telegraph changed the way people lived. It was not so much because ordinary citizens made use of it on a regular basis. In fact, it was a quite an expensive means of communication that mostly appealed to big business and government. But telegraph lines followed the westward expansion of the railroad across North America.They made it possible to communicate quickly over vast distances and they linked far-flung settlements with population centers back east. This helped foster a stronger sense of national identity and underscored the need for more standardization and uniformity. The invention of the telegraph could in some ways be seen as the real beginning of our modern age, precondition the way in which it so interconnected the entire world. Almost coincident with its birththere was the emergence of a new kind of journalism that made currency its stock in trade.Reporting events that had only just occurred took antecedency over a newspapers traditional editorial role, and news was reported almost as soon as it happened. Corporations also could become larger and more far-flung, and nations became necessarily more interdependent. With the telegraph, information in all its aspects and forms which began to assume the deprecative role it plays today. Last but not least, the telegraph proved especially useful to the military. It was firs t used for these purposes in 1854 by the Allied army in Bulgaria during the Crimean War.A transcontinental telegraph line had been completed in the United States just as the Civil War began, and the telegraph proved hugely useful to both sides. During the Spanish-American War in 1898, undersea telegraph cables were subdue as an act of belligerency for the first time, and in World War I, teleprinters with secret codes were heavily used by all combatants. Telegraph Timeline 1837 Cooke and Wheatstone secure telegraph in England. 1838 Morses Electro- magnetized Telegraph patent approved. 1843 First message sent between Washington and Baltimore. 1846 First commercial telegraph line completed.The Magnetic Telegraph Companys lines ran from New York to Washington. Houses Printing Telegraph patent approved. 1848 Associated Press formed to pool telegraph traffic. 1849 Bains Electro-Chemical patent approved. 1851 Hiram Sibley and associates incorporate New York and Mississippi vale Printing Telegraph Company. Later became occidental amount of money. 1851 Telegraph first used to coordinate train departures. 1857 Treaty of Six Nations is signed, creating a national confidence 1859 First transatlantic cable is laid from Newfoundland to Valentia, Ireland. Fails after 23 days, having been used to send a total of 4,359 words.Total cost of laying the line was $1. 2 million. 1861 First Transcontinental telegraph completed. 1866 First successful transatlantic telegraph laid Western uniting merges with major remaining rivals. 1867 Stock scout service inaugurated. 1870 Western conjunction introduces the money order service. 1876 Alexander whole meal flour Bell patents the telephone. 1908 AT&T gains control of Western Union. Divests itself of Western Union in 1913. 1924 AT&T offers Teletype system. 1926 Inauguration of the direct stock picket circuit from New York to San Francisco. 1930 High-speed tickers can print 500 words per minute. 1945 Western Union and Postal Telegraph Company merge. 1962 Western Union offers Telex for international teleprinting. 1974 Western Union places Westar satellite in operation. 1988 Western Union Telegraph Company reorganized as Western Union Corporation. The telecommunications assets were divested and Western Union focuses on money transfers and loan services. REFFERENCES Books Coe, Lewis. The Telegraph A History of Morses Invention andIts Predecessors in the United States. Jefferson, NC McFarland, 1993. Holzmann, Gerald J. and Bjorn Pehrson. The Early History ofselective information Networks. Los Alamitos, CA IEEE Computer Society Press, 1995. Israel, Paul. From Machine Shop to Industrial research laboratoryTelegraphy and the Changing Context of American Invention. Baltimore Johns Hopkins University Press, 1992. Brock, Gerald. The Telecommunications Industry. Cambridge Harvard University Press, 1981. DuBoff, Richard. Business Demand and the training of the Telegraph in the United States, 1 844-1860. Business History Review54 (1980) 461-477. http//www. preservearticles. com/201105056315/role-of-radio-in-education. html