Brand Loyalty Case Study Example | Topics and Well Written Essays - 2500 words

Brand Loyalty - Case Study ExampleVarious models have been conventionally put forward to elaborate the ratiocination making process that an individual may employ for up(p) the quality of his/her decisions. Good decision making is to much an extent, an in-born quality, though the integrity of a decision seat be evaluated against a potential model in order to enhance its quality. It is essentially a humans activity (DQI, 2008). This paper aims at comparing the decision making processes described in the case ascertain with the traditionalistic problem solvent approach to consumer decision making process. The traditional approach Before analyzing the guidance in which traditional decision making process of consumers is conceived and interpreted, it is customary to discuss the traditional problem understand approach as the former gains influence from the latter. Traditional problem solving approach The Problem resolving process consists of a sequence of sections that fit together depending on the type of problem to be work out (Anon., n.d.). There atomic number 18 various stages in the problem solving process (ITS, 2005), that are explained below 1. acknowledgment of problem In this step, the problem that an individual faces is identified. 2. ... 5. Evaluation of solution If the problem goes away, the solution works. Else, the solution has to be reselected in the step 3 and steps 4 and 5 should follow until the problem is gone. Traditional decision making process In the traditional decision making process, consumers are conceived as highly riskiness averse in nature and rational in their approach. This is the fundamental understanding why conventional conceptions some consumer decision making recognize it as information processing or problem solving phenomenon. The traditional models of consumer decision making presents a very logical and rational process, where, the consumer formulates and works upon a logically constructed melt down of action in an attempt to satisfy the very need. Therefore, the traditional decision making process of consumers consists of cardinal basic steps, namely, need intuition, information search, evaluation of substitute(a)s, product choice, and evaluation of decision (Spielberger, 2004, p. 486). There also exists an alternative model of consumer decision making in which, the cognitive, behavioral and affective responses occur in a graded order. The sequence is commonly known as C-A-B sequence. It is noteworthy here that the steps of the traditional problem solving process greatly resemble those employed in the traditional decision making process. This is the key reason why it is said that traditionally, consumers adopt problem solving approach to make their decisions. Identification of problem is the recognition of need. Information search for making decision is similar to visualizing the problem in context of the background. Alternate decisions are