Olay in the United Arab Emirates Essay Example | Topics and Well Written Essays - 1250 words

Olay in the United Arab Emirates - Essay ExampleThey successfully entered the world-wide trades but later sold their gild to Richard Merell Inc who expanded the skin c be harvest-homes (Patrick, 2012). With increased marketing and advertising, the go with drastically increased their sales volume. Procter & Gamble bought the federation in 1985 and diversified a range of skin care products line up (Patrick, 2012). They unified the brand name to Olay worldwide, except in Germany and Italy where it is branded below the name Olaz. The Olay brand markets a wide range of products and is highly successful all over the world. The Marketing Environment This refers to all factors and forces that determine a companys ability to interact and develop mutually beneficial relationships with their customers (Lancaster, 2012). The factors may be internal whereby the company can be able to control these factors to its avail and external where the company has no control over these forces (Lancas ter, 2012). The United Arab Emirates offers a superb marketing environment to foreign and local businesses because of few legal vault (alClick Advertising Network, 2009). The Micro Environment To be a leader in skin care products, Procter & Gamble Olays has developed and maintained a neat micro marketing environment enabling it to serve women and men from all over the world. ... The company brand offers an extensive product line including facial moisturizers, dust lotions, beauty bars, toners, facial cleansers, UV products combined with specialty products and formulations that caters for the needs of a majority of women all over the world (Patrick, 2012). These products have the high quality standards and are reasonably low priced for their quality (Fitness health, 2012). The company has received numerous awards on quality, innovation and advertisements making it a leader in the skin care kinsperson (Arabian Gazette, 2012 Olay, 2012). Pricing Policy Olay products are reasonably l ow priced for quality and are affordable to most people, facilitating noble sales volume all year round. The company offers numerous discounts and benefits when customers purchase products from online stores making their products easily affordable to most consumers. Place Procter and Gamble has expanded all over the world with numerous distribution convey and outlets. It has partnered with the online drugstore.com. The company offers free shipping for some of its stuff in the US (Fitness health, 2012). By offering their customers convenient point of purchases, they make their products move faster. Promotion of sales The company promotes the sales of its skin care products through strategic advertisement and astute marketing, which has enabled the brand to become the most popular skin and beauty product brand all over the world. The company invests in television marketing, internet marketing and has various coupons, cash back reward systems, and various rotating promotions that hel p market its brands (Olay, 2012). Employees and Staff The firm hires highly competent and skilled staff in all its sections dedicated to the provision of the highest product and